![]() ![]() “I think we’re going to continue to keep going towards video, which is why I’m making it my emphasis this year. Gail believes that the future of the creator economy is video, which is just one reason why she is heavily focusing on growing her YouTube channel. Other niches regularly featured on her social media and blog include home decor, beauty, and skincare. Even though fashion is my emphasis, I like to share anything that’s useful and important to folks, really women over 50.” I like to refer to myself as an ageless fashion and style blogger because I named my blog LifeBeginsAfter50. She also primarily works on a per-collaboration basis with brands rather than as an affiliate. However, Gail is selective about who she works with. Many companies regularly solicit her for collaborations. They don’t have to be big, huge national brands, but the quality is really, really important to 30% SITEWIDE now through 3/30 when you use my gail30 discount code at checkout at: #springfashion #fashionover40 #fashionover50 #casualfashion #youtube #subscribetoouryoutubechannel ♬ original sound – LifeBeginsafter50īrand collaborations are one way that Gail McCauley monetizes her content, which has become a full-time career for her. She shares, “I try to keep to quality brands. Some of the biggest brands she has worked with include Chicos, Clarks, and Dr. Gail McCauley has worked with many brands over the years. Video content allows her to show the material up close so that viewers can see the piece’s quality for themselves. Gail McCauley explains, “What I’m trying to do is really take the time to, you’ll see more and more of for the followers on my YouTube channel, where I’m not only reviewing a brand as many YouTubers do, but I like to really go into the details of the products and what makes each style special.”įor example, Gail discusses how the clothing lies on the body, how they wash, the fabrics and patterns, and how to style the piece with other things in your closet. In addition to negotiating discounts for her viewers, Gail imparts as much information and value as possible with each piece of content she creates. She also works with small businesses as much as possible. For example, her top-viewed video currently is on ‘Fabulous Fitting Tights!!!’ She also has a successful YouTube series on going grey. Her most popular content on YouTube focuses on ageless fashion. Over the years, her focus has shifted from blogging to Pinterest to Facebook to, more recently, video content on her YouTube channel and TikTok. ![]() Combined with her extensive experience in the fashion industry, Gail McCauley decided to launch her social media accounts, focusing on promoting fashion for all women. Gail McCauley and her husband have both been entrepreneurs, which gave her experience working for herself. In other words, they weren’t a size 0… that really led me to want to create content for women of all ages, shapes, and sizes, of the women who are out in the world really.” She shares, “Women who were curvy and shapely or shorter. The Start of LifeBeginsAfter50ĭuring her time as a modeling agency owner, Gail was bothered that models who weren’t in their teens or twenties were frequently passed over for jobs. Her content features beauty, fashion, and style tips, including fashion reviews, advice on thriving after 50, and great savings that she negotiates for her followers – a group of ‘ageless’ women. ![]() Today, she is a fashion blogger and content creator, making fashion content for Instagram, TikTok, YouTube, and her website. Eventually, she launched her own licensed model and talent agency. ![]() Gail also has experience teaching fashion at a community college and freelance writing in the home decor and color niche. Since then, she has been a retail management intern at Bloomingdales and a manager at Bergdorf Goodman. Junior Fashion Board’ created for teens interested in careers in the fashion industry. At the age of 16, she joined the ‘B’Altman & Co. Gail McCauley has over 40 years of experience in the fashion industry. ![]()
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